Orchard Toys has agreed a distribution agreement with SES Creative which will support its plans to expand into European territories.
The deal covers the GAS territories – Germany, Austria and Switzerland – as well as Benelux and France.
It will see SES providing “regional distribution and local infrastructure” and getting Orchard product into existing retail across the territories as well as developing major new business opportunities for Orchard Toys in the region.
“This new Distribution Agreement is part of our growth strategy to develop and expand our business across Europe, and SES Creative is a great fit as our new partner”
Orchard Toys managing director Simon Newbery
Orchard Toys MD Simon Newbery said: “This new Distribution Agreement is part of our growth strategy to develop and expand our business across Europe, and SES Creative is a great fit as our new partner.”
SES Creative CEO Boris Scholtz added: “We are excited to add Orchard Toys’ excellent products to the SES Creative collection and make them available to children across GAS, Benelux and France. It will help us grow sales and become a stronger partner for our valued customers, as well as offering more choice to the consumer.”
