Wow! Stuff has made two key appointments to bolster its sales team ahead of the innovative company’s appearance at Spielwarenmesse. 

Former Character Options and most recently Moose Toys staffer Tony White has joined as general sales manager, while Valerie Leuzy has joined as head of European sales reporting into White. 

Tony White started in the industry at World’s Apart after stunts outside the chosen toy business at adidas, Mizuno and Wella. He lives in Hull, where he’s a season ticket holder at the local football team (“because someone has to be”) and, lives with his spouse and son as well as “trying to play golf and trying to cook”. 

Leuzy, meanwhile, has been in the nursery and toy industries for more than 20 years, with experience at the likes of Mamas and Papas, Summer Infant, Silver Cross and latterly as European sales manager for Plumplay. The mum of two said she was a a fan of “Wow! Stuff product and innovation, and can’t wait to share it”.

Azaria PR

Wow! Stuff MD Dawn Lavalette said: “We’re bucking the trend right now and our product sell-through remains strong so we’re excited to welcome Tony and Valerie and expand our distribution. They are real professionals and bring a wealth of experience to Wow! Stuff.”

White added: “I’ve seen the innovation Wow! Stuff develops, the vision for the business, and I believe my knowledge and support will add real value to the team. I’ve also seen the next two years of product line-up and it’s on another level.”

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