Enjoy a summer of fun with the new Barbie Dream Boat and new Barbie & Ken Beach Day dolls to play out imaginative stories and expanding Barbie’s world of accessories!
The Dream Boat playset is decked out with premium details like a pool, slide and two different transformations; Barbie can climb to the top deck to steer the boat and relax in the sun, then slide down into the pool! With a removeable top deck for easy play access and six play areas including a bathroom, sun deck, pool and slide, bedroom, kitchen and living room, it is perfect vehicle for kids to play out beach day adventures.
The boat comes with 20+ pieces including with water-themed accessories like fins and a snorkel, as well as fun extras like an underwater camera, food, drinks and even a boombox. A puppy and dolphin make great animal friends to accompany Barbie on her high-sea adventures!
As well as the Barbie Dream Boat, the Barbie brand expands its range with the complementary Barbie Beach Day dolls. Barbie & Ken have a fresh new beach day look, with super cute fashion and themed accessories these dolls will inspire kids to dream up their perfect beach day adventure.
To support the launch of the new Dream Boat and Beach Day dolls there will be a full funnel marketing campaign including retailer support starting from June.
