Dr Louis Mittoni, CEO and managing director of Toys“R”Us ANZ, has announced details of new appointments for the Toys”R”Us UK team. 

He said: “I’m very excited to welcome over 100 years of retailing experience in our new team, who will lead the relaunch of our iconic brand back into the UK market in the next several months.

“We have ecommerce and marketing director Mike Coogan, who rejoined UK Toys”R”Us in December 2021, having spent the last 27 years of his career in the same role. In fact, Mike started the ecommerce business for Toys“R”Us in 1996 – one of the first online retailers to hit the market. He began his career at Argos and spent some time at Peacocks, and his wealth of experience is a huge asset to us as the brand begins its next adventure.

“Diane Lee started in January as buying director, having spent over 30 years in buying and merchandising with brands such as Top Shop and Laura Ashley Home, and 20 of those years in the toy and baby business at Mothercare, Early Learning Centre, Hamleys and later with Babies“R”Us.

“James Ford comes to us a senior buyer with 20 years of buying experience at Debenhams – seven of those in toy, where he established a hugely credible proposition from nothing. James also gained valuable experience at the pure play etailer Boomf, where he launched a toy and gifting proposition in just six weeks!

“Katie Ellis joins as senior buyer on Babies“R”Us, having spent the last 20 years buying all areas of the babies business, starting her career at Tesco and then at Babies“R”Us and Mothercare. She is passionate about retail and product, with a keen eye for design.

“Finally, Lukasz Jajinski started his career on the shop floor gaining valuable customer insights and worked his way up to area manager before deciding to head into buying. He learned the ropes at Argos on infant and preschool, where he quickly climbed the ladder from buyers admin to buyer, and will now transfer those commercial skills to the baby industry within Babies“R”Us.

“We have an amazing toy and baby buying team which I believe is the best in the country. With this team now in place, we’re hitting the ground running and have been reaching out to the supply base to see with whom we can align on this amazing journey.”

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