MV SPORTS & LEISURE London Toy Fair Stand E75
At Toy Fair 2024 MV Sports & Leisure will unveil its new aptly named wheeled toy brand MoVe, which brings together all its kids wheeled ranges under one umbrella.
MoVe will be the new logo, which graces of all MV’s ranges across both licensed and non-licensed wheeled toys to create one powerful brand. Prioritising quality and variety, MoVe aims to enhance brand awareness and affinity, offering meticulously crafted products that meet the highest industry standards. The emergence of MoVe consolidates MV’s position as a one-stop shop for wheeled toys, with an unparalleled range of ride-ons, scooters, bikes, and more.
Innovation will also feature prominently in the MoVe aesthetic with the introduction of scooters and bikes incorporating soft squishy purses and mini-backpacks. Imagine the joy of having a stylish plush character seamlessly integrated with a scooter, doubling as a detachable wrist purse – an exciting new feature across both licensed and non-licensed wheels.
Look out for exciting new licences alongside timeless classics. Latest trends and innovation combine with great design and value for money. Many of MV’s products have been upgraded to include additional features such as lights and plaques to make active play more fun than ever.
In the dynamic world of licensed wheels, MV has expanded its portfolio with six new licencses. In preschool there’s the addition of Batwheels, with its growing popularity boasting more than 32 million views on YouTube.
Walt Disney’s beloved character, Stitch, is experiencing an unprecedented resurgence in demand, and MV has carefully crafted a line of products to meet this growing popularity. Stitch’s enduring charm and appeal has captured the hearts of generations, and MV is thrilled to introduce an extensive and captivating range of scooters, ride-ons, and outdoor play items, all paying homage to this endearing character.
The company has carefully crafted a line of bespoke wheeled designs based on Disney’s latest blockbuster release Wish, which will sit alongside existing evergreens such as Disney Princess and Frozen.
Be sure to get a slice of the action with the hot new Teenage Mutant Ninja Turtles products, with their striking designs and exciting character graphics. The Sonic the Hedgehog range has a lightning-fast appeal, with its sleek design and cool prints ahead of the much-anticipated third movie in 2024. And to top it all, the Spider-Man range continues to grow and can only expand further with the highly anticipated release of the next movie instalment.
When it comes to evergreen properties for preschoolers, MoVe has got it covered. Spidey
& His Amazing Friends, Peppa Pig, Paw Patrol, Bluey and CoComelon are already firm favourites and, with expanded ranges and enhanced products it will deliver further growth in 2024. The addition of light-up wheels and additional functionality will enhance consumer value and will increase sales accordingly.
MV’s Barbie range will be undergoing a complete makeover, as well as additional products added within the range. The Dreamhouse tent is the ultimate haven for Barbie fans.
Look out for our new bumper cars with LED lights, new Roll-a-Cases and much more.
Hedstrom, Stunted and Kickmaster brands are established category leaders and continue to deliver. There will be exciting newness to discover as we head into the warmer summer season.
MV is thrilled to be showcasing its new line-up for 2024; join the MV team as latest trends and innovation collide, promising a captivating line-up
0121 748 8000 l info@mvsports.com l www.mvsports.com
