Must See at Toy Fair – MV: Stand E75

MV Sports launches new licence Hot Wheels plus collections from Hello Kitty, Moana 2, Star Wars, and more 

The MV Sports team can’t wait to showcase its spectacular line-up of new licences, including Hot Wheels. From show-stopping ride-ons to scooters and bikes, this vibrant range is designed to captivate children and drive retail success, making 2025 a year of adventure, creativity, and play!

Hot Wheels is racing ahead as one of the most exciting licences on the market, packed with products that bring the brand’s iconic energy to life. Leading the charge is the Racer Ride On, designed for little speedsters who are ready to race into action. Featuring bold Hot Wheels flame decals that streak across its vibrant blue frame, this ride-on exudes excitement. With a large steering wheel for functional play, smooth wheel motion, and realistic horn and engine sounds, it delivers a fun and immersive driving experience that children will love.

“Hot Wheels is racing ahead as one of the most exciting licences on the market, packed with products that bring the brand’s iconic energy to life. Leading the charge is the Racer Ride On, designed for little speedsters who are ready to race into action”

Adding even more spark to the range is the Hot Wheels Inline Scooter with Light Up Wheels and Revver. This bold scooter is a visual treat, featuring a fully printed stem wrap adorned with Hot Wheels graphics. The handlebar revver adds turbo-charged fun, while the motion-activated light-up wheels create a dazzling effect as kids zoom around. With a robust steel frame, anti-slip footplate, and puncture-proof tyres, this scooter is built for adventure and ensures a smooth and confident ride every time.

The Hot Wheels 12in Bike is another highlight, showcasing the perfect combination of style and practicality. This first bike features the iconic Hot Wheels flames blazing across its sturdy steel frame, complemented by a striking blue and red colour palette. With a handlebar revver for added excitement, stabilisers for balance, and soft-touch handle grips, it’s a fantastic way for kids to build their riding confidence while staying true to the thrill of Hot Wheels.

Rounding off the range is the Hot Wheels Safety Helmet, which seamlessly combines bold design and essential protection. Adorned with vibrant graphics of Hot Wheels cars, this lightweight and comfortable helmet is as stylish as it is practical. Perfectly matched to the rest of the collection, it’s the ideal accessory for any young adventurer ready to hit the streets in Hot Wheels style.

MV Sports says it is proud to deliver products that ignite children’s imaginations while providing retailers with standout opportunities. Alongside Hot Wheels, the stand will include the latest collections from Hello Kitty, Moana 2, Star Wars, and much more – each range bursting with character. 

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