Moose Toys is set to enter the New York Toy Fair with a booming portfolio of partner brands, including the first-ever product line for its newest partner, viral Aussie YouTube sensation Amazing Digital Circus. The new Amazing Digital Circus line will be on full display in Moose’s Toy Fair Booth alongside highly anticipated extensions of its popular BBC Studios’ “Bluey,” and Mr Beast ranges.
Moose’s success can be attributed to its keen ability to trend spot, always keeping its eye on the global entertainment market and establishing early relationships to springboard popular properties’ first products to market. In true Moose fashion, its partnership with Amazing Digital Circus is a first-of-its-kind for the viral animation sensation. The pilot for the Australian independent-animated web series produced by Glitch Productions dropped in October 2023 and became the most viewed pilot of an indie animated series on YouTube. It has amassed more than 619 million views on YouTube, and launched on Netflix in October 2024, where it has since seen performance in the top 10 in more than 30 countries.
Paul Solomon, Moose Toys CEO, said: “We’re continuing the strategic expansion of our world class portfolio, and of course doing it with our signature creative Moose twist. With Amazing Digital Circus, we’ve once again identified the next big property and it’s an incredible honour to partner with an animation studio that boasts thinkers as innovative as we are.”
Fans of the surreal dark comedy should anticipate a full range of toys and plush that creatively and thoughtfully bring the quirky characters to life in new, imaginative ways, this summer. Highlights of the new Amazing Digital Circus line from Moose include:
- Vinyl figure collection – All of the “amazing” attitudes of the wacky cast of characters have been reimagined as premium vinyl four-inch figures. Pomni, Ragatha, Caine, Kinger and Gummigoo are fashioned in exceptional detail and packaged in a special collector style box.
- Collectible mini figures – Tapping into Moose’s expertise in collectibles, the collection features 10, 2-inch figures, including Pomni, Caine, Ragatha and Jax who are joined by six additional cast mates. Fans can search for star, rare and ultra rare figures in vivid colors, meticulous detail and premium materials.
- Talking plush – 12-inch, premium sound effects plush of Pomni and Caine who each deliver more than 10 entertaining and esoteric phrases from the show. Pomni asks “Oh God, am I one of those talking plushies?!” and Ringmaster Caine keeps things moving along with phrases like “The secret to eternal life is – ”
- Plush – A cuddly collection of eight-inch plush featuring the show’s main characters includes Pomni, Jax, Kinger, Caine and Ragatha. Collect one, or collect them all.
Beyond trendspotting new and emerging properties, Moose also attracts established entertainment giants. This Autumn, Moose is partnering with iconic properties for a soon-to-be-announced product line offering fans a new way to collect. Specifics remain under wraps until its launch later this year, but fans can expect to see elements of Moose’s creative collectability touch throughout the range.
Moose is growing its best-selling “Bluey” toy line, based on the Emmy- and Peabody Award-winning animated series that was the #1 most-streamed show of 2024 in the U.S. Highlights of its 2025 offering include:
- Supermarket Playset: Inspired by the “Supermarket” episode, this multi-level supermarket vertical playset features three stories, four play areas, more than 15 play pieces, including unique Bluey and Bingo figures, as well as sounds and familiar phrases from the hit series.
- Chat Mates: Bluey and little sister Bingo each talk when their nose is pushed, delivering 10 fan-favorite phrases from the popular series, including “I’ve got an idea” and “Beep twice if we can be friends,” among others. Additional Chat Mates include Granny Janet (played by Bluey) with her car accessory and Bingo with her scooter.
MrBeast Lab, Moose’s most-anticipated release of 2024, is expanding to meet the continued wave of fan and collector demand in 2025. The full range will be revealed later in 2025, but a first-look preview at NY Toy Fair will include:
- MrBeast Lab Hybrids: Mix-and-match action figures arrive encased in a lab-style flask that provides the vessel for fans to conduct a new experiment using the Hybrid pieces to create a four-inch-tall action figure. As fans collect the Hybrids they can mix and match the additional pieces to create their own ultimate beast.
Moose Toys’ Booth is 2265 at NY Toy Fair (March 1-March 4, 2025)
