Co-created with YouTuber and avid philanthropist, MrBeast, AKA Jimmy Donaldson. The MrBeast Lab line features small-scale collectibles and action, vinyl and collector’s figures available in the U.S. and UK across July and August, and additional global markets through the Autumn season.
Representing primal predators, included are collectibles and action figures in a variety of scales, authentic designs, quality finishes and colour combinations. Adding to the collectability, are varying ranges of rarity found throughout the multi-product line and display-ready packaging.
“This collection is the result of two of the world’s best creators joining forces to develop the most groundbreaking new toy brand,” said Paul Solomon, CEO, Moose Toys. “When we find partners like MrBeast, who share our irreverent spirit and appetite to disrupt, the sky is the limit. Today’s launch is just the beginning of what’s to come for Moose and MrBeast as we continue to develop the brand to new heights.”
Adding to the anticipated frenzy, MrBeast will feature the line in new content on YouTube, fuelling fan demand for the products. His YouTube channel is the #1 most subscribed channel in the world with more than 289 million subscribers, generating over 2 billion views monthly and amassing an astounding 52 billion lifetime views.
The full MrBeast Lab line includes:
MrBeast Lab Swarms: Cue the next collectibles craze: MrBeast Lab Swarms, a series of more than 100 micro collectibles that puts fans at the centre of the creation process. Using the included test tube, add water, cap the tube and shake it to accelerate the fizz action-reaction that reveals the Swarms. Furthering the fun is the search for figures in varying levels of rarity including Common, Rare, Ultra Rare, Hard Heads (Special Editions), and Limited Edition as well as the hunt for the Panther Swarms and the 1,000 Limited Edition Hyperchrome Panthers. £5.99 – £22.99
MrBeast Lab Mutators: With an experiment-based unboxing experience – complete with test tube, mutation fluid, mutation chamber and “bio link” fingerprint – kids have the ability to “mutate” a cool blue panther into a mega beast Mutator. There’s the Iconic Panther with MrBeast’s signature fuchsia crystal shards; translucent blue Stealth Panther emblazoned with black crystals and Metallic Panther featuring a hyper metallic armour body with additional blue crystals. £29.99
MrBeast Lab Vinyl Figures: Own a piece of MrBeast with the hyper-cool MrBeast Lab Vinyl Figures, premium collectibles inspired by the iconic MrBeast logo. The series of four, three-and-a-half-inch stylized figures include Classic, Ombre, Glow in the Dark and Ultra Rare Mythic in metallic blue finish and come display ready in premium packaging. £14.99
MrBeastLab Collector Figures: Taking inspiration from the MrBeast logo are MrBeast Lab Collector Figures, more than six-inch-tall fierce feline figures featuring extreme deco and hyper articulation.
CLICK HERE for updates on the MrBeast Lab collection, and check out our Instagram @supermoosetoys and TikTok @moosetoys.
