Moose Toys has extended its relationship with communications agency, Highlight, to manage UK PR and influencer campaigns for eight of its top tier launches in 2024.
The non-competitive appointment reflects the success of Highlight’s inaugural work for Moose last year – activity that spanned immersive launch events integrated with influencer content and consumer PR.
“We had a huge amount of fun working with the Moose team last year, bringing to life its fantastic range of toys across a range of live, social and digital channels”
Alison Vellacott, consumer director at Highlight PR
Maddi Tiscoe, head of UK marketing at Moose Toys, said: “Their work will be invaluable in helping us achieve our ambitious Q4 goals.”
Alison Vellacott, consumer director at Highlight PR said: “We had a huge amount of fun working with the Moose team last year, bringing to life its fantastic range of toys across a range of live, social and digital channels. We’re relishing the chance to build on that this year with more entertaining campaigns designed to capture the imagination of kids and parents alike.”
Highlight’s campaigns kick off this month with the promotion of Moose’s new range of licensed toys launching ahead of the upcoming theatrical release of Illumination’s Despicable Me 4 in July.
