Moose Toys is on a mission to meet the ever-increasing demand for its toys with four new senior US leadership roles – they have been appointed to lead transformational growth in marketing, design, entertainment and licensing.
Joining Moose in its mission and vision are proven industry veterans: John Coyne, chief brand officer; Craig Drobis, global general manager, licensed and preschool; Deirdre Cross, senior vice president of games; and Stephen Davis, entertainment and franchise advisor.
“Our evolved structure is now fully in place to unlock the next phase of our strategic plan”
Ronnie Frankowski, global president, Moose Toys
Ronnie Frankowski, global president, Moose Toys said: “Our evolved structure is now fully in place to unlock the next phase of our strategic plan. These four extraordinarily accomplished thought leaders have joined the Moose team to supercharge our strategy for sustainable, long term transformational growth. This is an incredibly exciting time of change and opportunity for the company. We are more than ready to capitalise on our growing momentum.”
As chief brand officer, Coyne is tasked with the development of long-term Moose-owned brands, further expanding its portfolio of top-tier licensed brands and developing entertainment-backed franchises.
As global general manager, Craig Drobis has been appointed to driving the best in class execution in product development and consumer marketing.
Deirdre Cross will build and run a Seattle-based studio which will create innovative new games for Moose. Cross joins Moose from Funko Games where she served as the general manager and head of the brand.
Stephen Davis, who has served on the Moose board of advisors, will now focus in his role as an advisor to supersize Moose’s entertainment initiatives. In his advisory capacity, Davis will manage the Moose entertainment and franchise team and all current and future content-related initiatives.
All the appointees have extensive experience across key and leading industry enterprises – the names of which are familiar to all.
