Fledgling creative outfit Toikido and animation experts at Moonbug are joining forces to launch a new series, PeaKeeBoo.
The animated series for preschoolers and their families will debut on Moonbug’s YouTube channel in 2024 and the pair are hoping it will follow in the footsteps of their previous outings, notably Moonbug’s Blippi and CoComelon, as well as Toikido’s first big IP launch, Pinata Smashlings.
PeaKeeBoo will be accompanied by a comprehensive 360 marketing strategy, including a range of ancillary products such as toys, playsets, physical games, apparel and books.
Toikido founder and CEO Darran Garnham said: “There’s no hiding how thrilled we are to be partnering with Moonbug Entertainment, who have a spectacular ability to understand a brilliant and original concept and bring it to life onscreen. We are proud to be part of their outstanding portfolio of award-winning shows. PeaKeeBoo will be no exception and we’re all looking forward to the smiles and laughter that it will bring to children and parents in 2024.”
“Working with Toikido has been a pleasure and we’re excited to share this new series that we know will resonate with families across the world,” said Moonbug head of global partnerships Dan’l Hewitt, “We look forward to further exploring the PeaKeeBoo world, and working with Tokido to encourage the future of childhood curiosity and play.”
