Mood Bears, the Dragon’s Den success story which promotes mental health positivity and emotional wellbeing through its thoughtful plush bears, has turned to Hunter Price International to help expand its retail presence in the UK and Europe.
The eight Mood Bears each represent a different emotion: Happy, Sad, Silly, Calm, Nervous, Angry, Love and Hope. Each bear has a distinct colour unique embroidered mood on its feet.
“Hunter Price completely understands the Mood Bears concept. Mood Bears; it’s so much more than a business and a brand to me, so finding the right partners who will help build and grow for long term future of the brand is crucial”
Hunter Price has been appointed to build on the Mood Bears story through impactful consumer products which continue to help young people understand and talk about their feelings.
The business is currently developing ranges across its award-winning product categories, stationery, arts & craft and accessories across hair, jewellery, keyrings & charms. The debut ranges from Hunter Price will be previewed later this year and available in retail from 2025.
Allana Holmes, commercial director at Hunter Price International, said: “Playful products with a purpose – it’s what we’re all about, so naturally, the Mood Bears have found a home at the Hunter Price playhouse!
“We’re having a lot of fun creating the first collection of products, tapping into each of the different emotions of the Mood Bears to help people acknowledge and communicate their feelings, it’s a rewarding process.”
Mood Bears founder, Joanna Proud said: “Hunter Price completely understands the Mood Bears concept. Mood Bears; it’s so much more than a business and a brand to me, so finding the right partners who will help build and grow for long term future of the brand is crucial – and I truly believe Hunter Price is the right consumer product partner for us.”
