Bladez Toyz has announced an exciting worldwide partnership with Blue Zoo Animation, one of the UK’s leading character animation production studios for its exciting new preschool show, Mojo Swoptops. Together with Blue Zoo, Bladez Toyz will create a preschool toy range based on the hit new show, which successfully debuted on CBeebies in October 2024.
Bladez Toyz will be bringing the first wave of toys to market for this new preschool licence in AW25 and it couldn’t be more excited about the potential it holds.
“We are extremely excited to be working with Karen and the team at Blue Zoo Licensing to bring this property to market”
Bladez CEO, Iain Morgan, said “We are extremely excited to be working with Karen and the team at Blue Zoo Licensing to bring this property to market. Mojo Swoptops felt like a great fit for us as a business with the focus around vehicles and innovation and the team instantly loved the programming with its mix of life lessons and some cheesy laugh out loud humour!”
The partnership with Blue Zoo marks a significant milestone for Bladez Toyz. The UK-based company, renowned for its innovative and engaging toy designs, has built a strong reputation for creating products that not only entertain but also promote S.T.E.M. development. Having experienced considerable growth across the UK and Europe over the last couple of years, and further to the announcement about the new distribution partner in North America, this partnership marks an important step back into the preschool market where it has operated so successfully before with Peppa Pig and Teletubbies.
Karen McNally, licensing director at Blue Zoo Licensing, said: “Blue Zoo Licensing is thrilled to partner with Bladez Toyz on the exciting Mojo Swoptops! The team’s immediate enthusiasm and understanding of the huge potential for the brand as well as their creative flair and global reach make them the perfect fit for this growing brand. With international broadcasters already on board, we can’t wait to see the innovative products launching later this year and bring Mojo Swoptops to life for its expanding fanbase.”
Bladez Toyz will be the first to bring product to market in 2025 and will be offering a first see of the exciting new range at London Toy Fair from the 21st-23rd January. The range will also be available to view at Spielwarenmesse the following week.
For additional information on this agreement or to make an appointment at London or Nuremberg to see the new range please contact charlotte@bladeztoyz.co.uk
