With the support of influencers and content creators on social media MGA’s Miniverse since its launch in April, moving into the top five of Circana’s new properties listings in the UK market.
And as well as the impressive positioning in the new property chart, the Miniverse is also ranked as the number three miscellaneous toy.
Its online presence has seen Gen Z influencers propel it to 7.6 million views and more than 1 million likes on social media, notably TikTok. Much of that has been generated by kidults on TikTok who have used the Miniverse miniatures.
“The move to Top 5 positioning for MGA’s Miniverse in Circana’s roundup of New Properties represents how fast the demand for the brand is growing”
MGA marketing manager Pamela Justice
The rest of this year will see Miniverse expand further with the launch of Make It Mini Food collection, a brand-new miniature lifestyle collection, a miniature food multipack, kitchen set, and an All You Can Eat set which includes more than 100+ collectibles.
MGA marketing manager Pamela Justice said: “The move to Top 5 positioning for MGA’s Miniverse in Circana’s roundup of New Properties represents how fast the demand for the brand is growing. Product development and innovation driven by of the moment cultural trends is at the core of MGA’s Miniverse and is the reason why the launch of the brand into market has been so successful this year. Our growth runs parallel with the rapid increase in popularity in mini food and DIY crafting trends on social and as we expand our range this year, we anticipate only more success for the brand as we engage with more fans.”
