MGA Entertainment (MGA), one of the world’s largest privately held toy companies, has announced the appointment of Michelle Lilley as its new managing director for UK and Ireland. Lilley will oversee brands including L.O.L. Surprise! Rainbow High, Little Tikes and MGA’s Miniverse.
Lilley began working for MGA in 2013 as Marketing Manager for Little Tikes. Since then, she has held a number of positions in the company including marketing director and, most recently, VP marketing EMEA. Having worked in consumer brands for almost two decades, Lilley has established herself as a consumer brand expert and will bring a wealth of knowledge and expertise to her new position as MD.
“Michelle’s commitment to MGA Entertainment speaks for itself and I am confident in her abilities to drive and grow our brands as we head into another exciting year”
Michelle Lilley said: “These are incredibly exciting times at MGA Entertainment and I’m proud to be part of such a passionate team. MGA Entertainment has long been at the forefront of the toy industry and has led on innovation and creativity. I look forward to building on this to ensure we are bigger and bolder than ever before. Next stop London Toy Fair and then we will be showcasing our expanded category ranges in Nuremberg. Watch this space!”
Isaac Larian, MGA founder and CEO and founder, said: “Michelle’s commitment to MGA Entertainment speaks for itself and I am confident in her abilities to drive and grow our brands as we head into another exciting year with new category ranges and innovative product development.”
