MGA Entertainment has announced the expansion of its Rainbow High portfolio for S/S. The all-new Junior High dolls launch this month, featuring the original six characters from its Series 1 range.
Series 1 favourites, Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw, and Violet Willow will all feature in the range as younger versions of themselves – revealing their origin stories and how they found their creative passions which led them to Rainbow High.
Fully articulated for maximum play, the dolls are 22cm tall, making them smaller versions of the original Rainbow High dolls. Each has a new younger face sculpt, reflecting the younger ages of the dolls in the series, and has long brushable hair – and comes fully equipped with school accessories including a soft fashionable backpack and journal.
MGA Entertainment will support the launch of the Junior High range with extensive TV, PR, and influencer activity, each promoting the brand’s ethos about empowering children to be whatever they want to be when they grow up. Additionally, the new line is featured in Rainbow High’s Vi Life series on YouTube.
