Mattel has announced that 80 per cent of its global games portfolio will be colour-blind accessible by the end of 2024 and up to 90 per cent in 2025.
Furthermore, mobile versions of Mattel’s fan-favourite card games will also feature colour-blind access updates.
The move is part of its commitment to deliver more inclusive play experiences. Some 300 million people around the world experience some form of colour-blindness and Mattel is working to break down barriers to game play and help advance awareness of those affected.
When creating the portfolio-wide changes, Mattel partnered with several experts in the colour vision deficiency field and consulted with individuals who experience colour-blindness, including Mattel’s own designers. This enabled it to develop custom solutions for games to ensure colour was not the only differentiation between cards and components.
Ray Adler, vice president, global head of games at Mattel said: “At Mattel, we are proud that our portfolio of games continues to bring people together – transcending languages and cultures – and this initiative to offer more colour-blind accessible games is another proof point on our inclusivity journey.”
To learn more about Mattel’s colour-blind initiative and updated products, visit Mattel’s FAQ page on Mattel.com.
