Marvin’s Distribution, a trading division of Marvin’s Magic, has signed a multi-year, exclusive agreement with Clixo – the award winning flexible and connectable ‘click and construct’ magnetic STEM range. The agreement will see the two companies partner to build the Clixo brand in the UK and Ireland.
A double finalist at the Toy of the Year Awards, Clixo is an innovative, creative tool for kids to construct 3D creations from flexible 2D shapes and powerful magnets. The pieces fit in your hand and can be bent and connect in many ways.
“We’re delighted to partner with the team at Clixo. They have created something truly unique in a popular and competitive category where it has been historically very difficult to stand out”
Tom Hudson, CEO at Marvin’s said: “We’re delighted to partner with the team at Clixo. They have created something truly unique in a popular and competitive category where it has been historically very difficult to stand out. Everyone who has played with it – without exception – has loved Clixo and found it near impossible to put down. A fantastic play experience, impactful packaging, high quality materials are all traits that resonate with us here.”
Whether building animals, geometric shapes, or abstract figures, Clixo encourages creativity, exploration, and problem-solving. With its easy-to-clean and durable materials, Clixo is built for long-lasting fun. Its portability ensures that children can play wherever they go, making it perfect for travel or school.
Clixo will launch in Hamleys this month and will soon be found in the Science Museum and other aspirational retailers before Christmas. It debuts at London Toy Fair in January sharing the stage with the new brands in the Marvin’s Distribution portfolio.
For more information about Marvin’s Magic and its exclusive distribution of Clixo and other brands, please contact magic@marvinsmagic.co.uk
