Marketing campaign reaches more than 2 million
As Argentina move onto the next round of the Fifa World Cup, Flair GP is celebrating a successful year for the Messi Training System range which culminated in a meet-and-greet for one lucky footie fan.
This autumn saw Flair GP and Tigerhead Toys arrange a once-in-a-lifetime opportunity for a lucky fan to meet with Lionel Messi, widely considered to be the best footballer of all time. Having entered a competition through Flair’s social media, seven-year-old Kasper travelled to Paris with his parents to meet his footballing hero and test out the range with its namesake.
The Messi Training System range of products includes assorted training balls and pop-up goals. Helping to improve aim, dexterity and ball control, the products are not only fun for football fans but are also designed to improve their skills and help them play like true professionals.
Verity Page, Head of Marketing at Flair, commented: “The Messi Training System has been part of our portfolio for a number of years and its appeal continues to grow. The products are well designed and offer plenty of play value for fans of the sport. It was an honour to join forces with Tigerhead and organise this meet and greet for Kasper, who I’m sure will cherish this memory for the rest of his life.
“This year’s World Cup was an important marketing opportunity for us and we are thrilled that our plans to capitalise on the tournament have paid off. Sales have risen and retailers are happy with how Messi Training System has performed this year, proving that our marketing activations have been effective in influencing people to shop the range. We’re looking forward to building on this momentum throughout 2023 and encourage customers to visit us at London Toy Fair – stand E39 – to hear more.”
The Messi Training System was also supported throughout 2022 with pre-roll, kidfluencer content, parental outreach and social media, reaching more than 2.2 million people. To find out more about the range, please call 0208 643 0320 or email sales@flairplc.co.uk
