BBC Studios has announced that Marina Mello has been appointed as global director for gaming and interactive at BBC Studios Brands and Licensing.
Marina was previously chief commercial officer at Bossa Games, a BAFTA winning independent game developer and publisher. At BBC Studios she will be responsible for developing and delivering the global gaming and interactive strategy, as well as spearheading commercial activities for key brands including Bluey, BBC Earth, and Doctor Who.
“Marina brings with her a rare blend of both television and gaming experience, which makes her the perfect candidate for this role as we look to expand BBC Studios”
Stephen Davies, BBC Studios’ managing director of consumer products licensing
Marina said: “I’m delighted to be joining the teams at BBC Studios and to combine my love and experience in TV with my gaming expertise.”
The BBC Studios brands and licensing team has seen success in the gaming sector, including the recent launch of Bluey’s first-ever console video game that featured in BAFTA’s Best Games of 2023, and the mobile game Bluey: Let’s Play!
Stephen Davies, BBC Studios’ managing director of consumer products licensing, said: “Marina brings with her a rare blend of both television and gaming experience, which makes her the perfect candidate for this role as we look to expand BBC Studios’ presence in the exciting and rapidly developing gaming ecosystem.”
