Magicbox UK is to introduce a brand-new collectible to the market as Piratix comes to UK stores in spring 2025.
As experts in collectibles, Magicbox are renowned for developing bestselling brands that offer affordable, exciting ranges with longevity. The company is now set to introduce an exciting new pirate-themed IP early next year. Following successful previews, the brand will be showcased to International partners in LA and also at the forthcoming AIS Show, this September.
Piratix will offer fans of existing Magicbox collections the chance to discover a whole new world with more than 60 pirate figures, golden coins to chase and a multitude of exciting playsets. Each hilarious character will encourage kids to channel their inner sea thief to find the gold coins and activate powers, weapons and mechanisms for forts, cannons and ships.
““Our track record in the collectibles space speaks for itself; Magicbox is a business that knows what it takes to create and grow an enduring collectible craze and we are drawing on all this experience to build an exciting new property for the pocket money scene”
With the launch will come a huge marketing drive which includes all the traditional platforms of media together with a series of animated episodes that will further bring the brand to life
Nicola Bergot, Managing Director, Magicbox UK said: “Our track record in the collectibles space speaks for itself; Magicbox is a business that knows what it takes to create and grow an enduring collectible craze and we are drawing on all this experience to build an exciting new property for the pocket money scene. Fans of our brands have been calling for our next offering for some time, and there’s already significant pent-up demand for this new IP.”
“For the launch we are already working with our retail partners to develop tailormade marketing plans that will drive awareness and demand. The full launch schedule is truly comprehensive and includes online content, marketing support, sampling initiatives, among other activities. Our investment is a real reflection on where we see this brand sitting within the category in a year’s time… on top!” says Suzie Howes, UK Head of Marketing.
For more information, please call 01293 222500 or email the UK Magicbox team at sales@magicbox-toys.co.uk
