Magicbox UK has launched a new nationwide marketing initiative for SuperThings, offering fans of the brand a chance to redeem one of 1,500 exclusive Golden Professor K SuperThings figures. The campaign kicked off this week with the official announcement being spread across social media via the @SuperthingsUK platforms and through top parental influencers.
The chance to redeem the exclusive SuperThings golden figure has already sparked an online frenzy among collectors and families alike online. To participate in the campaign and redeem their golden figure, consumers are required to make a SuperThings purchase worth £15 or more on the brand from official retailers. They must then send in their proof of purchase and once validated, the golden figure will be posted to them.
Influential mums and their kids have helped promote the redemption via their channels showing off their very own Golden figure whilst also driving traffic to www.superthingsgoldenredeption.co.uk.
“We wanted to create a memorable experience for our SuperThings fans something that goes beyond a traditional campaign. By blending the hype of an exclusive collectible with the excitement of Geocaching, we aim to engage our audience on a deeper level and build a sense of community for SuperThings”
Suzie Howes, Magicbox UK, Head of Marketing
The Golden Redemption campaign has also taken the concept of treasure hunting to a whole new level, as 10 of the exclusive figures have distributed as official Geocaches across the country. These have been hidden with the help of Geocaching enthusiasts on TikTok and Instagram, who have also created online content promoting the hunt.
This carefully crafted interactive experience gives consumers a further chance to get their hands on the Golden Professor K figure, in a race to be the first to find the geocaches, which are logged on the official Geocaching app.
Suzie Howes, Magicbox UK, Head of Marketing said: “We wanted to create a memorable experience for our SuperThings fans something that goes beyond a traditional campaign. By blending the hype of an exclusive collectible with the excitement of Geocaching, we aim to engage our audience on a deeper level and build a sense of community for SuperThings.
“We believe that our valued retail partners will also benefit from the initiative and that the redemption will drive footfall into stores that are supporting of our latest series of SuperThings: Mutant Battle!”
The SuperThings marketing will continue through the season. For more information please email the Magicbox team at sales@magicbox-toys.co.uk
