Striding up from down under, the playful sock company, Madmia, will be exhibiting at the Distoy International Toy Show.
Madmia creates colourful socks that aim to inspire creativity and self-expression. With an ethos of “Why fit in when you were born to stand out?” it designs and produces silly socks that are a fun lifestyle product.
The company has collaborated with the likes of Disney, Mattel, L.O.L Surprise, Care Bears, Warner Bros, DC & Harry Potter, with many more team ups on the way. It started out designing mismatched crazy socks that allow customers to style them in imaginative ways.
Its mission is to give children and those young at heart the ability to express themselves and be kids for as long as they want. Madmia encourages them to let their creativity run wild and to stand out from the crowd.
Madmia will be exhibiting at Distoy from 28 to 31 May and is currently scheduling meetings with potential distributors.