The company behind The Elf on the Shelf Santaverse will unveil exciting new experiential partnerships this festive season, with the iconic Scout Elf looming large in Bristol and Liverpool.
Lumistella is set to unveil an exciting expansion of holiday experiences across the UK at this year’s Brand Licensing Europe. These new partnerships, in collaboration with Rocket Licensing, the UK/IE licensing agent for The Elf on the Shelf, are helping to bring The Elf on the Shelf Santaverse, the new storytelling universe, to life, giving families an interactive look inside the enchanted world of Santa Claus.
Building on last year’s success, a 15-foot tall The Elf on the Shelf Scout Elf can be spotted around Bristol in December. The activation is also expanding to Liverpool. The Elf on the Shelf is a global Christmas tradition where Santa’s Scout Elves visit families each day during the festive season and report back to Santa each night on their family’s Christmastime activities.
In Bristol and Liverpool, a giant Scout Elf will appear atop several of the city’s buildings where families can witness some classic Scout Elf activities in a daily game of search-and-find. The Scout Elf will travel around the city centre from 1 to 24 December, finding the perfect spots to bring some festive joy to children and adults alike.
Vicky Lee, director of Bristol City Centre BID, said: “We’re thrilled to welcome The Elf on the Shelf experience back to Bristol in the holiday season. It’s a fantastic way to bring families and visitors into the heart of the city, offering a fun and interactive experience that spreads festive cheer. The giant Scout Elf will be a delightful addition to our cityscape, creating special moments for everyone while showcasing Bristol as a vibrant and magical destination during Christmas.”
