London Design Festival has announced the Landmark Project ‘Pavilions of Wonder’ by multidisciplinary designer Nina Tolstrup of Studiomama. It will be presented by Mattel’s Barbie and Visit Greater Palm Springs, California, on the Strand, in central London from 14-22 september 2024.
Pictured: A new installation fusing Barbie DreamHouse with Greater Palm Springs’ iconic mid-century modernism opens to the public this weekend on the Strand for the London Design Festival, celebrating 65 years of the iconic Barbie doll.
The installation celebrates the instantly recognisable midcentury modern architecture prevalent throughout Greater Palm Springs and the iconic architecture of the Barbie DreamHouses, which have been, in part, inspired by the architecture of Greater Palm Springs and midcentury modernist style.
This groundbreaking project sets a new standard for creative collaborations with two distinctive brands joining forces to present a unique installation that exemplifies London Design Festival’s commitment to pushing boundaries and fostering unique creative partnerships that captivate and inspire audiences.
Barbie both inspires and reflects culture, and her DreamHouse is just as iconic as she is, inspiring fans to dream big”
Tolstrup’s vision for LDF 2024 fuses the vibrant essence of the Barbie DreamHouse with Greater Palm Springs’ iconic midcentury modernism, bringing them to life in three captivating, interactive pavilions. Visitors are invited to step into a world where playful design meets desert modernism. Each pavilion promises a unique, immersive experience, challenging perceptions and celebrating the enduring influence of these design icons.
Nina Tholstrup, said: “I was approached with the exciting opportunity of creating an installation inspired by Greater Palm Springs midcentury modern architecture and the Barbie DreamHouse. It has been wonderful to work with LDF, Barbie, and Visit Greater Palm Springs to create this installation that embraces the architectural wonders of Palm Springs and the vibrant, playful spirit of Barbie.
The Discover: Design Stories pavilion features eight windows offering glimpses into the world of Greater Palm Springs and the Barbie DreamHouse design history and creates fun and playful scenes inspired by both brands. Its curvilinear form takes inspiration from the iconic Barbie Slide found in the recent DreamHouse, offering a nostalgic nod to a beloved play feature.
Kim Culmone, senior vice president and global head of Barbie, American Girl and Dolls Design, Mattel, said: “Barbie both inspires and reflects culture, and her DreamHouse is just as iconic as she is, inspiring fans to dream big. We are delighted to be partnering with the London Design Festival, Studiomama, and Greater Palm Springs during the brand’s 65th anniversary to recognize the DreamHouse’s celebration of design. We cannot wait for fans to experience this exhibit, where toys and art fuse with a shared spirit of rich design legacy.”
