After capturing the hearts of Gen Alpha and collectors across the globe following its 2024 relaunch which saw the brand skyrocket to become the number one growth property in G10’s Playsets, Dolls and Accessories, Littlest Pet Shop is bobblin’ full speed ahead with the release of Series 3!
Distributed by Bandai UK, the latest series hits shelves this month, featuring 60 new and adorable pets with bobblin’ heads to collect, trade and create stories with. Social media is already buzzing, especially with the return of some fur-miliar faces as the line-up features pets inspired by fan-favourites such as Cocker Spaniel, Collie, Shorthair Cat, Dachshund, and Great Dane! Offering multiple price points, Series 3 comprises Surprise Blind Boxes, Pet Pairs and Trio Packs, Playsets and new for 2025, collectible Plush including six-inch Cuddle Plush and four-inch Surprise Plush Pets hidden inside fun blind capsules.
“We have been blown away by the reception which Littlest Pet Shop has received. Since its launch in 1992, the brand has fostered a love of play, collecting, storytelling and trading”
Each pet comes with a collector card that reveals its unique personality, level, and rarity, plus, fans can join in the virtual LPS fun using the exclusive code on the collector coin available in every pack to unlock digital goodies like gems, accessories, or other surprises in the official LPS game!
Following on from a global marketing campaign which drove billions of impressions across paid media, PR, events and social media last year, the Littlest Pet Shop UK marketing campaign for Series 3 will look to further grow brand awareness and consumer engagement via TV, VOD, Youtube, a targeted social media campaign and influencer activity.
Kirsty MacKenzie, head of marketing at Bandai UK, said: “We have been blown away by the reception which Littlest Pet Shop has received. Since its launch in 1992, the brand has fostered a love of play, collecting, storytelling and trading. These elements, combined with Littlest Pet Shop being a proven and recognisable brand with a built-in fan base, alongside its evolution to offer both physical and digital collecting opportunities for Gen Alpha Kids, has led to a hugely successful relaunch. We are already seeing real excitement around Series 3 which includes the most fan requested ‘main five’ pets and the first line of Littlest Pet Shop plush, expanding the brands footprint and the opportunities to collect.”
