LEGO is aiming to power up its retail operations with the launch of a brand-new store in a revitalised Battersea Power Station.
The store, in the shadow of the instantly recognisable towers at the historic location famously featured on a Pink Floyd album cover, is LEGO’s first London store south of the river.
The store will open in the spring and cover 223m squared.
It will feature key LEGO retail elements such as the Build a Minifigure Tower, the Pick-a-Brick Wall and plenty of hands-on play opportunities.
The location had been left idle for years and was finally reopened in the autumn of 2022 as a leisure, retail and tourist destination.
LEGO retail director for UK and Ireland Alison Wood, said: “The new LEGO store in the iconic Battersea Power Station will inspire builders of all ages with endless play opportunities. We are excited to launch a store that will deliver innovative, experiences that will be a destination for product launches, events and a hub for our LEGO fan community.”
Head of asset management at Battersea Power Station Development Company (BPSDC) Sam Cotton said: “With bricks at the heart of Battersea Power Station, we’re delighted that the LEGO Group has chosen the Grade II listed Power Station, which is one of the largest brick buildings in Europe, as the new home for their first store south of the river in London.”
