Lego and the Entertainer renew partnership

The Entertainer, has announced a renewed partnership with the Lego Group, giving shoppers the chance to discover an incredible selection of the iconic brand’s products in its stores and online.  

Commencing the week of 14 April, hundreds of much-loved Lego products will be available in The Entertainer stores nationwide, as well as in Tesco stores as part of the toy retailer’s long-term partnership with the UK’s leading supermarket. 

Lego has been sparking imagination and creative adventures for children everywhere with its beloved building bricks for over 90 years. Families can look forward to thrilling new F1 cars, the vibrant worlds of Lego City, Friends, and Creator, as well as popular licensed themes including Star Wars, Disney, and Fortnite. 

“We are delighted that our products will soon be available on the shelves of The Entertainer and Tesco stores”

Christian Pau, vice president, general manager for UK and Ireland at the Lego Groupsaid: “We are delighted that our products will soon be available on the shelves of The Entertainer and Tesco stores. We can’t wait for our customers to experience the power of play through the diverse ranges on offer, from the creativity of Duplo to the engineering challenges of Technic.”

Customers will also be able to shop the range online with The Entertainer, offering home delivery as well as its market-leading, 30-minute click & collect proposition – bringing its nationwide convenience to Lego fans of all ages.

Brian Proctor, chief product officer, at The Entertainer, said:“Lego products spark joy and inspire creativity – something we’re committed to offering shoppers in our 160+ stores nationwide, as well as online and through our retail partners. We’re thrilled to renew our partnership with the LEGO Group and are confident that the iconic brand’s timeless classics and new releases will be incredibly popular with our customers. With exciting new launches and promotions planned and a wide range of beloved products to discover, there’s something for every Lego fan to enjoy at The Entertainer.” 

www.lego.com

www.thetoyshop.com 

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