Leading educational toys company, Learning Resources, is continuing to drive plans to grow its Numberblocks toy license with a new bay at Hamleys’ Regent Street store.
This branded space is the first of its kind and will offer Hamleys shoppers the chance to see the company’s innovative Numberblocks toys that bring the delightful characters and early years maths principles from this award-winning CBeebies series to life in the hands and imaginations of its young audience.
Shoppers will be able to browse and buy Numberblocks educational toys including the best-selling Numberblocks MathLink Cubes sets, plush toys, and figures as well as the popular Numberblocks playsets – including this year’s London Toy Fair Hero winner, the Numberblocks Rainbow Counting Bus.
Fans of the hit global series will also have the chance to take their photo with Numberblock Two, ensuring children have a memorable experience when they go home.
Learning Resources’ new Numberblock Three costume character has also been delighting young Hamleys shoppers with recent appearances at the Regent Street store. In addition, the friendly character paid a visit to the Hamleys Westfield London store, where it also entertained children at the opening of a new soft play facility in the Westfield shopping centre.
As an educational toys company, the Learning Resources focus is on incorporating the maths principles and numbery elements shown in the episodes into the Numberblocks toys in order to help children learn through purposeful play while having lots of fun.
