Wow! Stuff’s Real FX Disney Stitch First Edition is already a major sales success. Launched on Wednesday 26 June, its first sales weekend was the best performing of the year and hit top spot for some independent retailers.
Real FX Disney Stitch is a high-tech animatronic interactive puppet, that has captivated fans and collectors alike with its lifelike features and engaging play experience. Available exclusively at selected retailers, it offers fans the chance to bring the much-loved character from Disney’s Lilo & Stitch into homes like never before.
“We’ve never experienced demand like it. A £70.00/$80.00 toy that’s selling in the volumes you associate with collectibles. Our internal Real FX team of scientists and engineers worked with a first-class team at Disney over several years to develop this”
Dawn Lavalette, managing director at Wow! Stuff
Retailers have reported record-breaking numbers of sales, hailing the toy as “the must-have” of the year. Demand was so high in the UK that it sold out at Smyths Toys within hours.
In the USA, Amazon.com announced Real FX Stitch as it’s ‘No.1 Hot New Release’ and ‘No.1 Best Seller’ in the Interactive Plush Category before it sold out.
Dawn Lavalette, managing director at Wow! Stuff, said: “We’ve never experienced demand like it. A £70.00/$80.00 toy that’s selling in the volumes you associate with collectibles. Our internal Real FX team of scientists and engineers worked with a first-class team at Disney over several years to develop this. It has paid off as the product is truly magical.”
