TOMY’s baby brand Lamaze is set to collaborate with The Baby Show and Lidl GB to make its presence felt at the huge event this weekend.
Lamaze will be the official sponsor of the Buggy Testing Track at the event dedicated to pregnancy, babyhood and parenting show taking place over three days at Olympia.
The Buggy Testing `track will be one of the key features at the show, as the 20,000 or so expected visitors will see prams being put through their paces.
“Sponsoring the Buggy Testing Track at The Baby Show is a great opportunity for us to showcase the Lamaze brand, which is best known for its colourful, feature-rich pram toys like Freddie the Firefly and Captain Calamari – as there is a clear synergy with buggy brands”
Lamaze brand manager Sonja Milano
TOMY believes the show gives the perfect opportunity to highlight its brand to would-be parents.
Lamaze brand manager Sonja Milano said: “Sponsoring the Buggy Testing Track at The Baby Show is a great opportunity for us to showcase the Lamaze brand, which is best known for its colourful, feature-rich pram toys like Freddie the Firefly and Captain Calamari – as there is a clear synergy with buggy brands. Over 79% of the consumers at the show are first-time parents and it’s the perfect opportunity to introduce them to Lamaze.”
Mallory Reynolds-Trout, show manager at The Baby Show says:“We’re delighted to welcome Lamaze to The Baby Show with Lidl GB at Olympia London this October as sponsor of the Buggy Testing Track, an immersive feature where parents-to-be can compare and test drive buggies over multiple terrains. The Lamaze toys including Freddie the Firefly and Captain Calamari are sure to be a hit with our younger customers!”
