Magicbox Toys UK is ramping up the marketing in the final weeks of the year for its collectable brands; KookyLoos, SuperThings and T-Racers.
Prime Time TV and inventive social campaigns will be at the forefront of activity to support retailers right through till Christmas.
Spearheading the drive will be an enviable TV campaign for all three brands which in addition to the expected children’s TVRS, will be targeting family viewing with ITV and ITV2. This will include sought after spots during I’m a Celebrity Get Me Out of Here! and game shows such as In For a Penny and All-Star Family Fortunes.
Adding to the broadcast activity, the team also has separate socials drives for each brand to be hosted on their respective social channels. A SuperThings Secret Santa campaign will be joined by the T-Racers Quizmas while filming takes place this weekend of an innovative Kooky Advent Calendar Countdown which is set to be fully revealed on December 1st.
“It has been heavily reported that sales are just starting to rise across the whole industry after a slow start to the season.
UK Head of Marketing, Suzie Howes
UK Head of Marketing, Suzie Howes, commented: “It has been heavily reported that sales are just starting to rise across the whole industry after a slow start to the season. We want to ensure that our brands are top of mind not just with children but with the actual gift buyers; parents, grandparents, aunts, uncles and more. What better way than to reach them during the prime family viewing times of the weekend.
“It’s fair to say we are taking our marketing right through to the end of year,” continued Suzie. “But we won’t rest there as plans are already being created for even more marketing initiatives for spring.”
For more information, please call 01293 222500 or email the UK Magicbox Toys team at sales@magicbox-toys.co.uk
