Zuru’s award-winning Pets Alive brand has created another success with its new Mama Duck surprise with the product selling so well. Bringing innovative nurture role play to the robotics plush category, Mama Duck Surprise is out-performing targets by 215% following its on-shelf debut in the first four weeks.
“There’s an inherent appeal of interactive real-life pets that combine traditional nurture play with entertaining animatronics”
Pets Alive provides core play patterns while combining entertaining animatronics with cute, cuddly characters. Mama Duck Surprise incorporates innovative interactive capabilities and extended play. Children are offered an immediate unboxing experience by popping open Mama Duck’s eggs hidden in her basket to reveal surprises. Including over 10 realistic duck sounds, Mama Duck walks and waddles like the real thing with her quacks turning into happy singing once her ducklings are attached to her tail and then follow her lead.
Will Collinson, general manager Zuru UK & Europe, said: “There’s an inherent appeal of interactive real-life pets that combine traditional nurture play with entertaining animatronics. Zuru’s new Mama Duck Surprise is a category first and offers a cute, cuddly special feature plush character with innovative features, bringing a unique experience for increased interaction and enduring play experiences.”
ZURU’s Pets Alive is also the UK’s #1 property, YTD April, in Special Feature Plush (source: Circana UK Retail Tracker YTD April 2024, value sales).
