With over 18 years of marketing experience within the consumer goods industry, Kerry Tarrant is the first head of marketing and brands in Wow! Stuff’s history.
“We’ve actually never had a marketing department or a marketing lead. We’ve always wanted one and with our products gaining really good traction organically, it was time to professionalise that part of our business”, commented Wow! Stuff’s managing director, Dawn Lavalette.
Kerry’s previous roles include positions held at top UK and global toy companies including Vivid, Flair, and more recently IMC Toys, where she helped bring to market some of the world’s most popular brands and products including Cry Babies, AniMagic and Thunderbirds.
Kerry enjoys being a mummy to Aidan – a huge Marvel and Sonic Nano Pods fan – and her fur-baby Albus Dumbledoodle. A wanderlust for all things travel has led Kerry to create an enthusiastic bucket list with plans afoot for her next adventure!
Kerry said that she is super excited to become a Wow! Stuff’er: “During my 15 years in the industry, working with some of the most inspiring leaders, and exciting brands, I’ve kept an admiring eye on Wow! Stuff and watched as it has grown to become one of the most innovative and visionary toy companies out there. And now I’m a part of this amazing team! I can’t wait to get my teeth into marketing some of the most awesome products and seeing the reactions of kids – and big kids! I’ve already seen some of what’s to come for 2025 and it’s staggering, I’ve never seen anything like it!”
