There’s a new doll in town!
Endless Hours of Play with Revolutionary Peel and Stick Outfits!
- Just Play announce the launch of brand new doll Style Bae
- The Dolls come with reusable mix and match fashion vinyl sticker outfit sets
- Aspiring stylists can create and customise over 850 looks for each of the four unique Style Bae Dolls
Just Play, is bringing endless styling play to the toy aisle with the brand new Style Bae Dolls and Fashion Sets. Debuting at multiple retailers and with a Smyths exclusive this month. Each Style Bae doll in the four-doll assortment features a 3D sculpted head with rooted hair and a 2D body that can be outfitted in trendy peel-stick-style fashions and accessories in themed sets including Y2K Gurl, K-Pop Princess, Pop Punk Star, and Streetwear Queen.
These dolls redefine fashion play with a crafty twist. Young fashionistas can unleash their inner designer using the innovative reusable peel-and-stick fashions to create over 850 unreal outfit options. Mix, match, and craft to create the ultimate fashion statement!
“We wanted to create a line that empowered girls to customise and express their personal style quickly and easily”
Sunny Lauridsen, Senior Vice President of Global Brand Strategy and Marketing Just Play
Style Bae offers young fashionistas a unique and customisable way to explore styling and accessorising outfits with 10” dolls that can be quickly and easily changed from one look to the next. The reusable peel and stick fashions are easier for small fingers to manipulate than traditional fashion doll clothes and more durable than paper dolls. Each doll includes a wardrobe full of on-trend and aspirational ensembles that can be mixed and matched with the wardrobe pieces from other Style Bae’s.
“We wanted to create a line that empowered girls to customise and express their personal style quickly and easily,” stated Sunny Lauridsen, Senior Vice President of Global Brand Strategy and Marketing at Just Play. “By combining 2D and 3D formats, Style Bae brings break-frame innovation into the fashion doll space. The amount of variety of custom combinations is unmatched by other fashion dolls at the £24.99 price point.”
In addition to the Style Bae dolls and fashion sets, Just Play is launching a Style Bae mobile app that offers a digital version of the mix-and-match styling fun with the Style Bae characters. Users can take a photo of their face to use as the doll head, choose their favourite combination of fashions and accessories, then share the image with friends.
Fans can share their personal style with the help of their parents at Stylebae.com and follow the fashion fun on Instagram and Tik Tok @Official_Stylebae and #stylebaebesties.
The Style Bae doll brand was designed and created by Shelly Owen, owner of OLO Industries and licensed to Just Play via OLO’s Licensing and Brand Management agent, Evolution USA, LLC.
