Just Play UK is celebrating strong growth over the Spring 2024 season, up an impressive +29 per cent YTD, with the overall market being down four per cent (May Circana stats).
The ambition for the rest of 2024 is also about growth with the company opening its new office premises, expanding the team and internal senior promotions.
Just Play UK opened in 2020 and commenced trading activities in January 2022. Two years later, the company has moved to a new, larger space to support the growing team which now consists of 19 full-time staff members, five of whom have joined since London Toy Fair 2024. The new premises in Woking is home to the UK team and also serves as its European headquarters.
Amy Saunders has been promoted from UK sales director to UK country manager, while Anna Chapman, who was formerly VP marketing and licensing EMEA, has transitioned to VP international licensing and will be expanding her territory oversight to all markets outside of North America.
Shari Mann, head of international, Just Play, said: “Since forming our UK team, we have embarked on an ambitious growth path. The UK business is thriving, with our team and brand portfolio continuing to strengthen. Our new office serves as a central hub, supporting our ongoing expansion plans across Europe. Additionally, we congratulate our senior teammates on their well-deserved promotions, recognising their vital contributions to our success and growth.”
