Sunday 22nd September 2024 marked the UK official launch day of Just Play’s adorable new doll collection: Disney Doorables Adoorbs.
The firm revealed the collection at an influencer and celebrity packed event at the Disney Store on Oxford Street.
Disney Doorables Adoorbs are Disney superfan inspired fashion dolls that are obsessed with Doorables. The collection launches this month, with 12 dolls to collect. Each Adoorbs doll comes with 10 surprise swag bag components including accessories, VIP convention lanyard, fan club card, a Disney Doorables mini figure, and more. Each 5.5 inch tall, fully articulated Adoorbs doll is highly detailed and features the signature Doorables big glitter eyes. They’re dressed to impress in fashions inspired by their favourite Disney Doorables figures.
Over 150 guests attended the event including Imogen Thomas, Linda Robson, Arlene Phillips, Ola Jordan, influencer Gemma Summer, in what has already created a barrage of social media coverage.
Tess Parsons-Broome, UK marketing manager at Just Play, said: “The Disney Doorables Adoorbs were first unveiled in the US at the recent D23 event and we are delighted to be able to follow this with our own occasion here in the UK. Our guests were treated to a 90-minute, fully immersive experience which is only the start of the activity we have planned for the roll out of the collection in October. This activity includes YouTube, fashion-centred influencer activity and a dedicated area at MCM London Comic Con, in October.”
