Just Play successfully showcased its Disney and Star Wars Doorables, Inside Out 2 and Stitch product lines at MCM Comic Con London in May. As a result, the company has now announced that it will return to the convention this October with an even fuller range of products for show-goers to discover.
The Just Play team says that its presence at the May show, which was described as a “three-day celebration of all things pop culture,” featured first looks at new releases of products hitting retail this autumn. It was all presented on a 30 square metre stand packed with impactful displays, as well as a Disney Doorables photo point and show deals.
“We knew the time was right to take some of our hottest Disney and Star Wars lines to visitors of a UK-based Comic Con event but the reaction was so good that we will be returning for this Autumn’s MCM London Comic Con”
Tess Parsons-Broome, Just Play’s UK marketing manager
Tess Parsons-Broome, Just Play’s UK marketing manager, said: “We knew the time was right to take some of our hottest Disney and Star Wars lines to visitors of a UK-based Comic Con event but the reaction was so good that we will be returning for this Autumn’s MCM London Comic Con.”
The October event will offer a further opportunity to grow the fanbase for these pop culture lines at a key point in the retail calendar.
For more information, email uksales@justplayproducts.com
