Just Play and Disney have announced a global toy partnership for the upcoming live-action film reimagining of Disney’s iconic animated 2002 film Lilo & Stitch. The new film will be released on May 23.
Fans can capture the playful yet heartfelt magic at home with an innovative collection of toys inspired by their favourite endearing and mischievous alien. The new Lilo & Stitch toys will begin to debut at major retailers today, with additional launches continuing to roll out throughout the spring and summer.
Sunny Lauridsen, senior VP of brand strategy and marketing at Just Play, said: “We’re thrilled to give form to this new version of Stitch in products globally. Our line captures the big personality of Stitch and the heart of the story in products that will delight fans of all ages.”
“We’re thrilled to give form to this new version of Stitch in products globally. Our line captures the big personality of Stitch and the heart of the story in products that will delight fans of all ages”
Paul Gitter, executive VP, global brand commercialisation at Disney Consumer Products, said: “Over the past few years, we’ve built Stitch from a fan-favourite into a world-class entertainment brand through creative storytelling, innovative products, and culturally relevant marketing. Anticipation around Stitch’s crash landing in theatres is next level, and these fresh, interactive products from Just Play will help to fuel the phenomenon, creating unique and sharable experiences for fans.”
Leading the way for the launch is the innovative Many Moods Stitch feature plush. This plush brings Stitch’s lovable personality to life with light-up, animated LCD eyes and over 50 sounds and phrases. Fans can scratch Stitch’s head to reveal his lovable side, rub his belly for playful antics – and interact with him to discover all of Stitch’s many moods.
The new range also includes an assortment of plush, figures and collectible toys that ensure fans of all ages can immerse themselves in the world of Stitch. These include:
Live-Action Movie Time Collectible Figures: Hidden in a blind box, each surprise 3-inch figure showcases Stitch with a fun prop in 1 of 7 movie-inspired scenarios.
Collectible Figure Set: Just Play is also adding to their line of classic Stitch product. This 11-piece collectible figure set includes 6 adorable Disney Lilo & Stitch toy figures sculpted in fun, action poses.
Swirl-a-Stitch Clip-on Figure: Add a dash of interstellar flair to a favourite backpack, purse, keychain, and more with this 3-inch Disney Stitch figure that’s sculpted in see-through plastic and filled with liquid, colourful beads, and glitter.
