Just Play was celebrating after a hat-trick of wins on ITV’s This Morning, with the latest coverage from the ITV magazine show featuring the company’s Style BAE.
The coverage, which saw the product taking centre stage in a feature on Christmas presents for children, with presenters Steve Wilson and Emma Willis saying they “loved” the doll.
“We’re delighted to have achieved three pieces of broadcast coverage, on what is the UK’s prime time morning show, for some of our key products and licences”
Amy Saunders, Sales Director at Just Play
The coverage is here, and it’s the third time that Just Play, working with agency Retail PR, has scored big on the show this year, after receiving coverage in a post-Toy Fair segment featuring its Disney Doorables and its Elmo Slide Plush featured heavily in a piece on top toys for Christmas, again scoring big with the presenters.
All have gone on to star on the This Morning website.
Amy Saunders, Sales Director at Just Play commented: “We’re delighted to have achieved three pieces of broadcast coverage, on what is the UK’s prime time morning show, for some of our key products and licences. One retailer has already reported an uplift of 1182% in sales vs the day before the segment went live, which just serves to show the power of broadcast.”
