Just Play delighted fans of all things Disney, Pixar and Star Wars following a successful second appearance of the year at MCM Comic Con London.
Following a great event and showcase of its product lines at the Spring event, Just Play committed to return to the October convention, promising an even fuller range of products for show-goers to discover. The firm made good on that promise, with an even larger fully branded stand that was packed with eye-catching displays to show its ranges at their best.
“Comic Con was such a success for us in May that returning this October was a no-brainer. These events are a celebration of all things pop culture and offer an ideal space to show off our hottest Disney and Star Wars lines to visitors of the UK-based Comic Con event”
All the latest Disney Doorables, Star Wars Doorables, and Disney Stitch lines were available to purchase. Plus, there was a Disney Doorables Adoorbs photo booth to highlight the launch of the new doll range. Disney Duckalooz from Just Play were also a star attraction, with many adorable rubber ducks inspired by favourite Disney and Pixar characters sold to passing fans. There was even a Disney Munchlings cart offering up toy treats to Comic Con visitors.
With so much pop culture to celebrate under one stand’s roof, footfall across the three-day event was vast, with many taking advantage of the stand offers, which included a 3 for 2 promotion.
Tess Parsons-Broome, UK marketing manager at Just Play, said: “Comic Con was such a success for us in May that returning this October was a no-brainer. These events are a celebration of all things pop culture and offer an ideal space to show off our hottest Disney and Star Wars lines to visitors of the UK-based Comic Con event. It was great to see many of the fans we met at the spring event, who were keen to learn what was new for the season. But there were lots of new faces too, allowing us to further grow the fanbase for these collectible lines – and that’s invaluable at this crucial time in the retail calendar.”
For more information, email uksales@justplayproducts.com
