Entertainment IP start-up Toikido has made a major new appointment to its expanding team of creatives.
Johnny Taylor, who boasts experience at Mind Candy (where Toikido founder and CEO Darran Garnham also made his name), King and Meta, has joined the company as chief creative officer.
He will be responsible for, among other things, Toikido’s flagship fledgling brand, Pinata Smashlings, and will, the company said, “play a fundamental role in further developing Toikido’s portfolio of in-house IPs, with four brand new and exciting toy focussed games already in early-stage development and set for release within the next two years”.
Taylor said: “I am so excited to join the team at Toikido. Their philosophy is one that is streamlined, fast moving and ultra-creative. They have a strong desire to make a massive and needed impact in the entertainment industry. This is something that really resonated with me. They have a highly talented, fun team with a desire to do things differently, and the creative energy here at Toikidois palpable. I couldn’t pass on this amazing opportunity to work with them.”
“Johnny bleeds the Toikido DNA and is an incredibly creative, passionateand truly genuine person who boasts a proven track record in transforming creative concepts into successful, global IPs, with Moshi Monsters, World of Warriors and the Candy Crush Saga Franchise all prime examples”
Toikido founder and CEO Darran Garnham
Toikido’s Garnham added: “Johnny bleeds the Toikido DNA and is an incredibly creative, passionateand truly genuine person who boasts a proven track record in transforming creative concepts into successful, global IPs, with Moshi Monsters, World of Warriors and the Candy Crush Saga Franchise all prime examples.
“In joining the business, Johnny will add immediate value on the creative direction for Piñata Smashlings following its official launch this summer, while progressing several other in-house IPs, due to be unveiled from early 2024 onwards… Watch this space!”
