Jazwares has recognised the importance of senior executive Sam Ferguson in helping develop the winning Squishmallows brand by promoting him to the role of senior vice president of global licensing.
He will be overseeing all its “global inbound and outbound licensing efforts” and will report to executive vp of Jazwares Judd Karofsky.
Ferguson has been at the company since 2016 and has been heavily involved in the hugely successful cross-category global licensing strategy for Squishmallows since the brand’s launch last year.
Karofsky said: “Sam is an absolute rock star who has the passion, commitment, and drive that makes him a true stand out within the licensing industry. It’s been a privilege and honor to see Sam’s accomplishments over the past 6 years, cultivating Jazwares’ licensing efforts around the globe with his unparalleled prowess in executing impactful brand collaborations kids and consumers want.”
Ferguson added: ““Being part of the Jazwares success story is something I’m truly proud of and all our amazing talent that authentically brings our licensing efforts to life across the portfolio. As we further extend our footprint, we will continue to be a world-leading licensee as well as an industry disruptor with our owned IP expanding beyond the toy aisle.”
