Jazwares has announced the launch of its exclusive Do, Re & Mi product line. The toys are inspired by the Amazon Original animated series Do, Re & Mi, which is geared towards preschool age children and centres on the musical adventures of three best birdie buddies voiced by Kristen Bell, Jackie Tohn, and Luke Youngblood.

Based on the lovable characters from the show, collectable plush toys are the first from the line to hit retail exclusively on Amazon, in conjunction with the series debut, with additional toys to follow on Amazon over the coming months. 

The world of Do the owl, Re the hummingbird, and Mi the blue jay is brought to life through the toy line, which encourages friendship, fun, and adventure, while exploring the unifying power of music.  Huggable plush, colourful figures, interactive playsets, and vibrant musical instruments will strike a chord with preschoolers everywhere.

Do, Re & Mi is available now on Prime Video in more than 240 countries and territories worldwide, as well as Amazon Kids+ in the UK, U.S., Canada, Germany, and Japan.

“From the soft character plush to the interactive piano mat, not only are these exciting toys important for improving fine motor skills, and creativity, but they also cultivate a love and appreciation for music”

Jazwares president Laura Zebersky

Jazwares president Laura Zebersky said: “From the soft character plush to the interactive piano mat, not only are these exciting toys important for improving fine motor skills, and creativity, but they also cultivate a love and appreciation for music. We are excited to bring the musical adventures from the Do, Re & Mi series to life through our new preschool line.”

The range includes:

Do, Re & Mi House Playset: Featuring melodies and phrases from Do, Re & Mi, kids can discover all three floors of Do’s house with the manual basket elevator.

Mi the Blue Jay Singing & Light Up 10in Plush: Level up a child’s love for Mi the Blue Jay with this 10in deluxe feature plush toy. Illuminate the stage with Mi as the little bird plays along to its light-up guitar.

Do the Owl, Re the Hummingbird Plush, and Mi the Blue Jay 8in Plush with Sounds: Bring the musical trio of Do, Re & Mi to life with these character-inspired plush toys. Collect all three snuggly toys, which feature sounds and voices from the characters.

Do, Re & Mi Musical Guitar, 23.5in: Press the button on the front face of the guitar to play Do, Re & Mi theme song. The sturdy nylon strings make this the perfect introduction to guitars for kids to sing and strum along.

Do, Re & Mi Musical Piano Mat, 48in: The Do, Re & Mi inspired piano mat features eight built-in songs, so fans can play along to their favorite tunes. Each of the eight keys plays a different melody so they can explore new sounds and make their own music.

Do, Re & Mi 3in Figures 5-Pack: The Do, Re & Mi multipack features five 3in figures for little ones to recreate their favourite scenes at home.

Also launching in the world of Do, Re & Mi is a book (The Mysterious Beat), a mobile game (coming later this Autumn), and a teacher and family guide – all of which aim to inspire a love and appreciation for music from an early age.

For more information visit www.jazwares.com.