To celebrate the third-annual Squishmallows Day on Friday 7 March, Jazwares Cares, the philanthropic arm of global toy company has announced its largest single Squishmallows donation ever will be given to children and families in need across the US, Europe and Australia.
Laura Zebersky, president and chief commercial officer for Jazwares, said: “Putting a smile on children’s faces is at the heart of everything we do. As Squishmallows continues to capture the hearts of fans around the world, what better way to celebrate the third-annual Squishmallows Day than to bring joy to kids who may not have Squishmallows of their own with our largest single Squishmallows donation.”
“Putting a smile on children’s faces is at the heart of everything we do. As Squishmallows continues to capture the hearts of fans around the world”
Paying it forward to all its fans, over 500,000 loveable, huggable Squishmallows plush will be distributed through children’s hospitals, schools, and Jazwares Cares’ non-profit partners. In the U.S., Jazwares Cares is partnering with The Toy Foundation, Baby2Baby, Toys for Tots, First Responders Children’s Foundation, and more. In Australia, Jazwares is working with the Australian Toy Industry to donate Squishmallows to Backpacks 4 VIC Kids. In Europe, Jazwares will partner with charities In Kind Direct, Innatura, and Dons Solidaires, to provide Squishmallows to children and their families across the UK, Germany, and France respectively.
Jazwares Cares’ mission is to support children’s health, well-being, and educational development through play. This is achieved through product donations, sponsorships, education-based programs, and the time and talent of Jazwares employees.
