Jazwares has appointed Matt Stent as European commercial director and Sam Bourne as European licensing director as part of its ambitious European growth strategy.

Matt joins the company after almost two decades at Argos & Sainsburys, most recently as the buying manager for sports, leisure, outdoor toys & nursery, reporting to Jonny Taylor, SVP Europe. Matt will be responsible for growing Jazwares’ business in Europe both through its regional offices and third-party distributors.

Sam Bourne, the former head of licensing and brand at Rubie’s Masquerade, brings a wealth of experience within licensed consumer goods. Reporting to global VP of licensing Sam Ferguson, her role as EMEA licensing director will focus on ensuring Jazwares delivers commercial value and results to global licensing partners.

Jazwares has also expanded its UK team with 10 hires to fill newly created positions across licensing, sales, marketing, operations, and business intelligence. 

“We are thrilled to be adding such strong talent to our team, to match our growth both in the UK and across Europe. Exciting times ahead!”

Jonny Taylor

Jonny Taylor said: “We are thrilled to be adding such strong talent to our team, to match our growth both in the UK and across Europe. Exciting times ahead!”

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