JAKKS and its sister costume division Disguise have signed on the dotted line for a multi-year partnership with SEGA for Sonic the Hedgehog 3 ahead of the third film in the series’ release at the end of 2024.
The deal will see JAKKS will designing, developing, and manufacturing a range of products including action figures, plush, playsets, costumes, and costume accessories.
“JAKKS Pacific has consistently delivered innovative, top-quality merchandise for the Sonic the Hedgehog brand”
Kevin Feely, VP of marketing at JAKKS Pacific
Kevin Feely, VP of marketing at JAKKS Pacific said: “Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey. The Sonic movie product has been a resounding success among retail, audiences, kids, and the enthusiastic collector community. We eagerly anticipate the return of Sonic and his beloved companions and look forwarding to bringing them back in a big way in 2024.”
“JAKKS Pacific has consistently delivered innovative, top-quality merchandise for the Sonic the Hedgehog brand,” said Michael Cisneros, associate director of licensing at SEGA of America. “This is our third toy partnership with JAKKS for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet. We cannot wait to share the incredible line of toys and costumes to compliment the release of the film.”
