Summer 2024 will see JAKKS Pacific launching a content and licensing programme, “Wild Manes,” as part of its new partnership with Epic Story Media. This will include animated series and gaming.
Blending realistic horses with a touch of magic, JAKKS Pacific’s Wild Manes toy line will have its retail launch later this year. It will include a range of character-driven horse sets, horse and cart ensembles, feature playsets, and more. Each horse has a distinct personality and origin story complemented by its individual mane colour.
Every character in Wild Manes is truly unique, ensuring that every child can find one to resonate with”
Greta Salmon, Senior Director of Marketing, Girls Toys at JAKKS Pacific
Greta Salmon, Senior Director of Marketing, Girls Toys at JAKKS Pacific said: “Every character in Wild Manes is truly unique, ensuring that every child can find one to resonate with. The new toy line of horses, carts, accessories and playsets in a variety of characters will be available at all major retailers and online this fall.”
Epic Story Media was launched in 2018 to put creators at the centre of compelling and engaging franchises for children. It has developed and produced a Wild Manes animatedseries. Forty five-minute episodes will run on YouTube Kids and other OTT platforms this summer.
Wild Manes will also feature in an all-new Roblox game that is being developed by Epic’s new game studio, Freeground. The Wild Manes Roblox experience will be released this summer, and players will get to hang out with the Mane Girls in the town of Wild, listen to their stories and lend them a hoof on quests and adventures.
“Partnering with JAKKS Pacific on this custom content has been an extraordinary endeavour. We’re crafting content across multiple channels, each tailored to reflect the brand’s essence, and devising engaging methods to introduce and engage children with the brand throughout the year.”
The Wild Manes toys and animated series will be showcased at this year’s Licensing Expo, taking place from May 21-23 in Las Vegas, Nevada.
