Simba Smoby UK is celebrating after a successful debut for its Jada brand at MCM London Comic Con.
Jada, the leading brand of licensed die-cast collectibles, actions figures and RC vehicles, made its mark at the three-day exhibition for movie and memorabilia fans at ExCel London. With a 35 sqm stand, packed with bestselling product and new launches, the Jada stand was a key attraction for the show’s 80,000+ visitors who flocked to shop the range of top-quality diecast vehicles and figures from popular licenses such as Fast & Furious, Street Fighter, Marvel, and Transformers.
“MCM Comic Con has been the culmination of a fantastic year for the Jada brand which continues to grow and gain a foothold of the UK market”
Ben Hogg, Head of Marketing at Simba Smoby UK
Fans and influencers also couldn’t resist the life-size Jurassic Park Jeep Wrangler on stand which proved to be a key talking point and photo opportunity for children and adults alike throughout the weekend. So much so, that the 1:24 die-cast scale model for sale on the Jada stand completely sold out! The Jada team were sure to maximise the brand awareness opportunity with free samples and brand literature for all visitors, plus a fan newsletter database drive for ongoing brand communications.
Ben Hogg, Head of Marketing at Simba Smoby UK, said: “MCM Comic Con has been the culmination of a fantastic year for the Jada brand which continues to grow and gain a foothold of the UK market. The show aligns perfectly with the Jada fanbase, so we relished the opportunity to exhibit, sell and educate pop culture fans about the brand’s fantastic offering.
“We couldn’t be more pleased with Jada’s presence at the show, and our ongoing programme of consumer marketing and PR activity will ensure we build on the success of Comic Con in the weeks to come and beyond.”
For more information about the Jada collection, please email the Simba Smoby UK team at sales@simbasmoby.com or call 01620 674 778.
