Just in case any of you have yet to see the trailer for Paddington in Peru, the link is below.
If the whole vehicle, the third in the series, is anywhere near as good as its trailer then the 8 November UK release date and the run up to Christmas is going to be a real treat for both audiences and all of us in the toy industry.
And even if you already have seen the trailer, take a moment to grab another couple of slices of bread, slap on a near jarful of chunky marmalade (butter optional) and sit back for 130 seconds of joy.
We’ve got more to come on the Paddington sandwich front but we’re keeping it under our hat for now.